Who We Are

The Brierley Group, led by Hal Brierley, is focused on designing and developing innovative programs and products to engage customers directly, while building measurably profitable relationships. While our roots are in Loyalty, we believe that the relationships brands build with their customers can be much more valuable than what you might think of a stereotypical Loyalty program. Our unique approach to establishing, deepening and cultivating customer relationships is embodied in the programs we have architected, including: Hertz #1 Club Gold®, Hilton HHonors®, JCP Rewards, MySony®, and many others.

We have a very close relationship with our sister company, Brierley+Partners. Founded in 1985 by Hal Brierley, Brierley+Partners has an unparalleled history of creating many of the world’s most popular and measurably profitable loyalty programs. A true leader in the industry, Brierley has been applying our unique Relationship Management® principles for decades.

The Brierley Group Leadership