Loyalty Design

The Brierley Group, LLC – also referred to as The Loyalty ArchitectsTM – over 30 years of experience and over 175 separate client engagements form the foundation of our program design expertise.

Our passion is designing Customer Loyalty programs that change companies and industries by motivating significant shifts in consumer behavior. We strive to solve the most complicated Loyalty puzzles with novel and innovative solutions.

Our process begins with learning about your business, continues with listening to the consumer, and culminates in a consumer value proposition and a business case designed to drive measurably profitable behavior change.

This process, guided by our proprietary Art of Relationship Management®, has been the key to a successful program for leading companies: Hertz®, Hilton Hotels Corporation, Neiman Marcus, JCPenney®, Sony®, and many others.

We have run seminars to learn more about Loyalty and how it can help you create and grow profitable relationships with your consumers. If you are interested in attending a seminar with The Loyalty InstituteTM series, please contact us.