Leadership

 

Hal Brierley

Chairman and Chief Executive Officer, The Brierley Group LLC
Chairman, Brierley+Partners, Inc.

Hal began his career in direct marketing more than 40 years ago and remains one of the most innovative and respected strategic thinkers in the field. Graduating Harvard Business School in 1968, he co-founded and served as President and Chief Executive Officer of Epsilon Data Management, one of the nation’s leading database marketing companies. In 1980, Hal was retained as the only outside consultant to work on the design of American Airlines AAdvantage┬«, the world’s first frequent-flyer program. In 1982, he became Vice President of Sales and Advertising for Pan American World Airways, where he launched WorldPass┬«, Pan Am’s frequent-traveler program. In 1983, he was named Senior Vice President of Marketing for Continental Airlines.

Hal resumed his entrepreneurial career with the launch of Brierley+Partners in 1985, supporting loyalty program design efforts for over 200 of the world’s leading consumer brands. In 1999, he founded e-Rewards as Chairman and CEO and directed its sales growth to over $105 million in 2009, managing multiple rounds of financing and its acquisition of Research Now. In 2002, Hal created The Brierley Group as a consulting and venture development firm and has continued to expand its role to include the creation of innovative, digital customer programs.

In recognition of his significant contributions and leadership in the industry, Hal was inducted into The Direct Marketing Association Hall of Fame in 2012.